How does ZUUZ score leads?
ZUUZ uses a multi-factor model combining company fit (industry, size, geography), buying intent signals from email language, source quality, account history from CRM, and timing velocity — producing a prioritized score before a rep touches the record.
Can I customize the scoring model?
Yes. Scoring weights are configurable during implementation to match your ideal customer profile, deal cycle, and motion type — inbound, outbound, or account-based.
Does ZUUZ score leads from all channels?
Lead scoring is primarily email-first, as that is where inbound buying intent is most clearly expressed. Slack and Teams signals enrich the score. Web, form, and other sources can be connected via integration.
How is ZUUZ lead scoring different from CRM-native scoring?
CRM-native scoring is rule-based and static — it scores what was entered into the CRM. ZUUZ scores from live signal — what the prospect said in the email, how urgently they wrote, what the thread history shows.
What does ZUUZ do after scoring?
After scoring, ZUUZ recommends the exact next step for each prioritized lead — draft outreach, meeting request, or routing to a specific rep — and creates the CRM task automatically.
